The company's purpose is to provide consulting services in the areas of strategy, business development, product development and customer loyalty, as well as to offer consulting, support and implementation services for innovative solutions aimed at optimizing customer relationships, commercial expansion and strategic brand positioning. The company may establish branches and subsidiaries and may participate in other companies, both in Switzerland and abroad, and in general, engage in any activity directly or indirectly related to its purpose. The company may acquire, hold and dispose of real estate properties both in Switzerland and abroad. It may carry out, either on its own account or on behalf of third parties, all financial transactions as well as act as guarantor or surety for subsidiaries or third parties.