The company's purpose is the development, management, operation, and marketing of computer platforms, mobile applications, software systems, furniture, digital services, and technological solutions of all kinds; the production and marketing of design objects, brands, travel accessories, and consumer products; the trade of all types of products, in Switzerland and abroad, the creation and dissemination of all types of content; the provision of all services in the fields of digital marketing, communication, social media management, 3D visualization, modeling, and graphic rendering; strategic consulting. It also aims to provide all services and consulting in the fields of real estate and architecture, the execution of all real estate operations in Switzerland and abroad, the acquisition, holding, management, and sale of shares in all companies, in Switzerland and abroad, with the exception of operations prohibited by the LFAIE, investment, solely for its own account, in raw materials, investment funds (ETF), and other financial products. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations, and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto. It may also acquire, manage, and exploit all intellectual property rights, trademarks, and licenses.