The manufacture, sale and development of all products or components for watchmaking, jewelry, jewelry and the field of optics; the manufacture and marketing of musical instruments and accessories; the creation and marketing of computer software and digital works; the marketing of textile products and various accessories. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable operations directly or indirectly related to its social purpose and may be interested, in any form, in all similar companies, in particular by taking participation in similar companies. The company may also establish new business branches, branches and subsidiaries in Switzerland and abroad. It may grant loans or guarantees to shareholders, affiliated entities or third parties.