Operation of online shops and trade in goods of all kinds; provision of services in the gastronomy and hotel industry; provision of consulting services for companies and private individuals, in particular in the areas of strategy, personnel, marketing and communication; planning, organization and implementation of events as well as provision of further related services. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable for promoting the purpose of the company or are directly or indirectly related to it. It can acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds.