All activities and consulting services related to wine, as well as distribution, training, organization and management of events and workshops in the field of wine. The company may participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, carry out all financial, commercial, industrial and real estate transactions (except for transactions prohibited by the LFAIE, it being specified that, with regard to properties located in Switzerland, they must have an exclusively commercial use) and conclude all contracts directly or indirectly related to its corporate purpose. It may also grant loans or guarantees to associates or third parties if it serves its interests.