The company's purpose is the development, production and marketing (including online sales) of cosmetics, perfumes and household products; the operation of a cosmetics and perfume testing laboratory; the import and export of all products related to the field of cosmetics and fashion; the operation of stores related to the field of cosmetics or fashion as well as all partnerships related to these fields. The company is authorized to purchase, manufacture, transform and industrially produce all cosmetic products and their derivatives. It may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, acquire or sell real estate, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it. All of this: subject to the activities prohibited by the LFAIE.