The company's purpose is to provide all services in the fields of marketing, design, communication, promotion, and trade of all types of products, in Switzerland and abroad. The company may, in Switzerland and abroad, engage in any financial, commercial, or industrial activity, movable or immovable (with the exception of operations prohibited by the LFAIE) directly or indirectly related to its purpose, participate in any enterprises directly or indirectly related to its purpose, create branches or subsidiaries in Switzerland and abroad, deposit, acquire, hold, and sell patents or any intellectual property rights, and acquire, hold, and grant licenses, provide loans or guarantees to partners, subsidiaries, parent companies, or third parties, if this promotes its interests or those of the group of companies of which it is a part.