The company's purpose is the production, trade and export of tobacco products, consumer goods and tobacco replacement products. In addition, the company can take on contract manufacturing, license and exploit its own brands. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies. It can acquire, manage and sell real estate, patents, licenses and other intellectual property rights. The company can carry out all commercial, financial and other activities that are directly or indirectly related to the purpose of the company.