The company's purpose is: the production, creation, distribution, marketing, and economic exploitation, in Switzerland and abroad, both directly and on behalf of third parties, of cinematographic, television, video, multimedia (interactive and non-interactive, online and offline) and/or audiovisual works in general. The holding, management, and marketing of intellectual property rights, licenses, and agencies, both in Switzerland and abroad. Development of artistic, commercial, and production concepts in general. The creation, operation, management, and promotion of publishing and entertainment activities, both in Switzerland and abroad, both directly and on behalf of third parties; assuming agencies and representations. The organization, management, and coordination of events, initiatives, and promotional campaigns, marketing strategies, advertising, communication, and information, as well as the conduct and realization of studies and research in the field of communication, and the promotion of the image and activities of third parties. The provision of services and consulting for the management, direction, and restructuring of companies, human resources, coaching, personality development, leadership, and personal and professional training. The organization of seminars, courses, congresses, and training events, workshops, and team-building activities. The company may trade, promote, and intermediate goods of all kinds, hold real estate, and carry out all commercial, industrial, and financial operations deemed necessary or useful and functionally connected with the company's purpose; assume direct or indirect interests and participations in other companies or enterprises in Switzerland or abroad, as well as establish branches or subsidiaries in Switzerland or abroad.