Detention, acquisition, management and disposal of shareholdings in all companies in Switzerland and abroad. Incidentally and complementarily, the company may carry out all commercial, financial, industrial, movable and immovable activities directly or indirectly related to its purpose; acquire, hold, manage, operate, grant and dispose of intellectual property rights (trademarks, patents, designs and models, copyrights, domain names, know-how) and licenses; make financial investments (including investments in securities), carry out treasury and intragroup cash-pooling operations, grant loans and guarantees in favor of group companies or third parties, to the extent permitted by law; acquire, hold, administer and dispose of real estate in Switzerland and abroad to the extent that these operations are not subject to authorization under applicable legislation (notably LFAIE - "Lex Koller"), or subject to obtaining the required authorizations; provide services (consulting, management, administration, marketing, communication, IT, training, event organization, competitions) on its own account or for third parties; import, export, buy, sell, distribute all products and services related or useful to its purpose and operate e-commerce platforms.