The company's purpose is to manufacture handmade jewelry and trade, import precious stones and consumer products of all kinds, as well as trade on internet platforms and provide services, particularly in the areas of e-commerce and online shopping. The company also aims to acquire, hold, administer, manage, develop, further develop, sell, license and sublicense intellectual property rights. The company may establish branches in Switzerland and abroad, participate in other companies of any kind, take over representations and enter into any business and conclude contracts that may be suitable to promote the purpose of the company; or that are directly or indirectly related to it. It may also enter into loans for its own account or for the account of third parties, as well as guarantees, sureties and pledge agreements for affiliated companies and third parties. It may acquire, lease, rent, encumber and sell real estate in Switzerland and abroad. The company may acquire, hold, manage or sell any kind of debt or securities, within Switzerland or abroad.