The company's purpose is the creation, development and marketing of cosmetic and hair care products, the operation of an online sales platform and related retail businesses, as well as marketing and communication activities, including strategy, management, project execution, development and manufacturing of health and wellness products, including food, clothing and consulting services. It may, in Switzerland or abroad, establish branches, participate in other companies, acquire or establish companies with an identical or similar purpose, carry out all operations and conclude all contracts that are suitable for developing its purpose or are directly or indirectly related to it, including granting loans or guarantees to companies of the same group, its partners or third parties.