The company's purpose is to develop, operate and market a solution for motorcycle enthusiasts, particularly in the form of a physical and digital card providing access to exclusive benefits from local partners such as gas stations, garages, shops, hotels, restaurants, tourist offices, motorcycle driving schools and event organizers. It also offers recreational and tourist activities, such as an interactive treasure hunt and the sharing of routes and useful information for motorcycle practice. Furthermore, it can organize events, establish commercial partnerships, sell services and products related to its activity in Switzerland and abroad, manage subscriptions and loyalty programs, as well as any related or complementary activity that promotes its development. The company can create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or found companies with an identical or similar purpose, carry out all commercial, financial, movable or other operations and conclude all contracts that are suitable for developing its purpose or are directly or indirectly related to it.