Acquisition, sale and management of participations as well as provision of consulting services, in particular in the areas of strategy, organization, innovation, personnel, marketing and communication, as well as provision of services in the field of information technology, in particular software development, and trade in goods of all kinds and operation of online shops. Furthermore, the company aims to plan, organize and execute events as well as provide additional related services. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds.