The company's purpose is the production, purchase, sale, brokerage, import and export of perfumery products and accessories, the production and marketing of clothing and accessories (bags, shoes, watches, knitwear, glasses, scarves, etc.) and everything related to fashion, trade and administration of brands, associated global registrations, granting licenses for the use of brands as well as the trade of all types of goods. The company may open branches and subsidiaries in Switzerland and abroad, participate in other Swiss and foreign companies, acquire other companies with similar or analogous purposes or merge with them, acquire, hold, manage or resell real estate as well as conclude transactions and enter into contracts in the direct or indirect pursuit of the company's purpose.