The company's purpose is to trade in consumer goods, particularly in the optics sector, provide related services, and hold and manage participations and assets in Switzerland and abroad. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, hold, manage or sell real estate in Switzerland and abroad, and enter into any business and conclude any contracts that are suitable to promote the company's purpose or are directly or indirectly related to it. It may also provide financing for its own account or for third-party account, as well as grant guarantees and sureties for subsidiaries and third parties.