The company's purpose is to operate personal services centers, particularly in the areas of well-being, physical fitness (fitness), beauty, aesthetics, and hairdressing, as well as providing advice and coaching related to these activities. It also aims to trade in all cosmetic, hair care, nutritional, sports equipment products, as well as all accessories and related products linked to image and well-being. Finally, the company aims to develop, provide, hold, and market training programs in its areas of activity. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.