The purpose of the company is the trade and brokerage of plants and cut flowers as well as related ingredients/accessories and decorative items of all kinds. Refining of plants, designing and manufacturing of flower arrangements of all kinds. The realization of floral and decorative room design as well as decorations for large and small events. Design and manufacturing of ceramic, glass and metal products for the care and presentation of plants and flowers. Operation of own sales outlets as well as mail-order business in this field. Provision of further services related to the company's purpose for private individuals, companies and institutions. Financing or co-financing of projects that may arise from the aforementioned activities of the company. Furthermore, it can conduct all legal transactions that are suitable to contribute to the development of the company and are in direct or indirect relation to the company's purpose. The company can establish branches and business premises in Switzerland and abroad, acquire and sell real estate, participate in or acquire similar or similar companies.