All activities in the fields of culture and events, such as organizing events and shows, providing and selling concerts, merchandise and economic consulting in marketing and advertising, public relations as well as all educational and training activities, management and sales in the field of personality rights, in particular image rights, exploitation and management of copyrights and related rights in literary and artistic fields, including musical creation and publishing, music production, discographic, audiovisual and digital production, composition, staging, writing texts, musical arrangement, graphics, development of a visual identity, production and realization of videos, creation and management of websites and merchandising in all forms. Furthermore, the company may carry out all commercial, financial or movable transactions directly or indirectly related to its purpose. The company may in particular: create branches in Switzerland and abroad and grant loans to its associates or third parties if it serves its interests; take participations in all companies, acquire or create such companies, carry out all financial, commercial or industrial, movable or immovable transactions that have a direct or indirect connection with its object.