The purpose of the company is: the trade, distribution and sale of beverages of all kinds, in particular energy drinks, wines, beers and spirits; the creation, management and administration of events and manifestations of all kinds; the provision of services and management advice to artists, influencers and community leaders; the organization, management and mediation of aesthetic surgery services, treatments and medical stays in Switzerland and abroad. The company may also, in Switzerland and abroad, create branches, participate in other companies, acquire or found companies with a purpose identical or similar to its own, carry out all financial, commercial, industrial, movable and immovable operations, except for operations prohibited by the LFAIE, and conclude all contracts that are suitable for developing the social purpose or relating directly or indirectly to it. The company may grant loans or guarantees to its associates or third parties if it serves its interests.