The company's purpose is to provide general advisory services in the financial, tax and legal fields, in particular with regard to wealth management and structuring, trust activities, trust, foundation and company formations in Switzerland and abroad, asset protection, as well as all tax and succession planning advice. It also aims to provide all management and family office services, in particular in the fields of trade and project development, excluding operations requiring a license issued by FINMA. It may also provide all services in the import-export of all types of products and may also engage in all activities related to the promotion, rental, concession and trade of watches, jewelry, cosmetics, vehicles, metals, textiles, construction equipment and materials, and technology, as well as all consumer products and movable goods. The company may engage in any other activity directly or indirectly related to these purposes; grant loans to its shareholders and/or guarantee, secure or co-sign loans granted by third parties to its shareholders; it may in particular create branches and participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts necessary to develop and expand its purpose directly or indirectly related to it.