The company's purpose is the design, development, management, and marketing of projects, concepts, and experiences in the event industry. It can organize events, produce and distribute content, develop brands, offer consulting, coordination, and project management services, as well as collaborate with public, private, or associative partners. It can create subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, make loans to partners, and carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.