The company's purpose is to trade in raw materials, trade in watches, electronics and similar products, and provide services to affiliated companies, particularly in the IT sector (including software licenses, IT operations and software support), management, branding and marketing services. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. Furthermore, the company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose.