The company's purpose is to operate cosmetics specialty stores with all related activities, as well as trade in cosmetics, care and health products, and provide services in the field of hairdressing and cosmetics. The company can perform all activities directly or indirectly related to these purposes and trade in goods of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties, and acquire, manage and exploit intellectual property rights.