The purpose of the company is to provide services in the fields of marketing, online marketing, branding and branding strategy, web design, print advertising, social media, photography and graphic design, as well as the trade and sale of consumer goods, in particular goods from the aforementioned areas. The company may acquire, hold, manage and sell participations in companies of all kinds in Switzerland and abroad. The company may also conclude all transactions and enter into agreements that directly or indirectly serve the company's purpose or are directly related to it. The company may grant loans or other financing to its direct or indirect parent company and its direct or indirect subsidiaries, and provide collateral of all kinds for liabilities of such other companies, including by way of pledges on or fiduciary transfers of the company's assets or guarantees and personal securities of any kind, whether against payment or not. The company may establish branches and subsidiaries in Switzerland and abroad, and acquire, hold, manage and sell real estate.