The purpose of the company is the creation, production and distribution of digital content, particularly via social media and online platforms, the provision of services in the field of online marketing, social media and influencer collaborations, the development, implementation and marketing of online courses and coaching, the trade and distribution of physical and digital products (including merchandise) as well as all activities directly or indirectly related thereto. The company may establish branches and subsidiaries in the country and abroad and participate in other companies in the country and abroad as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of and manage real estate in the country and abroad. It may also arrange financing for its own or third party account as well as provide guarantees and sureties for subsidiaries and third parties.