The company's purpose is to operate public establishments (hotels, motels, bars, cafes, restaurants, etc.), organize events of all kinds, develop consulting activities in these fields, develop real estate brokerage, property promotion, financing consulting and brokerage of all kinds, as well as financial and tax consulting of all kinds. It may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it, including the acquisition and sale of real estate. The company may grant loans to its associates.