The company aims to operate a restaurant or several restaurants and hospitality establishments, produce food, and plan, organize and execute events and ceremonies of all kinds, including related catering and banqueting services, with a focus on healthy and high-quality food. Additionally, the company may offer courses, training in the hospitality industry, and sommelier courses. The company may conduct all business and trade in raw materials, food, beverages, wines, tableware, and decorative items, including imports and exports, that are directly or indirectly related to its purpose. The company may also offer concept development, planning, financing, implementation, design, franchising, and consulting for hospitality and sales establishments, as well as the execution of events and the provision of services in the hospitality industry and the trade in corresponding goods. The company may acquire, exploit, and manage patents, inventions, trademarks, franchise licenses, other rights, or intellectual property licenses. The company may establish domestic and foreign branches and subsidiaries and participate in other companies in Switzerland and abroad. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account and assume guarantees and sureties for affiliated companies and third parties.