The company's purpose is to acquire, sell and manage participations in companies in the fields of marketing and market research, information technology and data communication, trade in hardware and software, as well as the operation of online portals. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate and intellectual property rights, such as patents, trademarks, etc., in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.