The company's purpose is to: organize and market lectures, keynotes, seminars, and workshops on topics such as adventure, travel, bikepacking, sports, outdoor activities, mountaineering, personal development, resilience, motivation, mindset, etc., also in a business context; conceive, produce, and distribute photo, film, and media projects; create and publish content (in particular photography, video, storytelling, blog articles, newsletters, magazine articles, and digital formats) in the areas of outdoor activities, nature, travel, sports, mountains, adventure, lifestyle, and education; sell stock photography, image licenses, and own media productions; organize, conduct, supervise, and lead trips, bikepacking expeditions, and outdoor experiences in Switzerland and abroad; engage in sponsorships, partnerships, and market cooperations in the areas of adventure, outdoor activities, travel, media, and health; offer coaching, consulting, and training services in the areas of sports science, health, mental strength, nutrition, movement, personal development, and holistic well-being; provide services in event management and digital communication. The company may acquire, encumber, sell, and manage real estate and intellectual property rights, establish branches in Switzerland and abroad, participate in other companies, and conduct all business that is suitable to promote the development of the company and achieve its purpose. It may also provide financing for its own account or for the account of third parties and grant securities for liabilities of affiliated companies.