The purpose of the company is to manage and operate hotel businesses, restaurants, bars, boutiques and related businesses, catering, as well as to provide all related services, to exercise management mandates and consulting, and to trade in goods, in particular food, beverages, textiles, luxury goods, clothing, accessories, jewelry, cosmetics and related products. Furthermore, the company aims to acquire, hold, manage and dispose of participations in other companies in Switzerland and abroad, as well as to acquire, hold, manage and dispose of real estate in Switzerland and abroad. The company may also trade in participations, conduct financial and leasing transactions, conclude and broker license agreements, and buy and sell patents. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.