The purchase and sale of goods, services and all assets as well as all related services, the acquisition, management and marketing of patents, licenses, franchises and other material and immaterial rights, in particular in the field of beauty, hairdressing and aesthetics; to acquire, hold and sell participations in all commercial companies and all commercial real estate companies. As a secondary purpose, it may: participate in all enterprises and carry out all mobile, real estate, financial and commercial operations directly or indirectly related to the realization of its purpose; grant loans to its associates and third parties, guarantee loans subscribed by associates or third parties, secure these loans by issuing or pledging mortgage securities or by subscribing to any other commitment, if it serves its interests; create branches in Switzerland or abroad.