The design, research and development (R&D), industrialization and marketing of products and accessories in the "motoring lifestyle" sector, specifically in the fields of watchmaking, automotive, motorboating, aeronautics and motorcycling; the creation and management of events related to the world of mechanical arts and motor sports; the provision of concierge services for motorized vehicles; the maintenance, rental and trading of motorized vehicles of all types, as well as the provision of related services; the design and development of communication platforms and tools for the promotion of the aforementioned products and services. The Company may, either on its own behalf or on behalf of third parties, carry out all financial, commercial, industrial, movable and immovable transactions in Switzerland and abroad, directly or indirectly related to its main purpose; establish branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect connection with its purpose; grant loans or any other form of financing to, and provide guarantees of any kind, for the direct or indirect benefit of its shareholders, companies of the same group or third parties, in particular in the form of guarantees, pledges or securities on the Company's assets.
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