The company's purpose is the printing, production, trade, purchase, sale, transformation and distribution of any visual communication product, including the reproduction of texts or images by any technical means; technical, commercial and marketing consulting, acquisition of advertising and sponsorships; acquisition, sale, trade and exploitation of intangible rights related to images and texts, all on its own account or on behalf of third parties. The company may also carry out all commercial or other activities that are related to its social purpose or that are intended to promote it. The company may open branches and subsidiaries and participate in other companies or enterprises in Switzerland and abroad.