The purpose of the association is to promote, encourage and support the development of a human-centered culture in companies and organizations of all kinds, globally. Within the association: development, production and distribution of materials, research results and publications that inform and educate companies and organizations about the benefits of a human-centered culture. Promote and support the development of a human-centered culture in companies and organizations of all kinds. Add a moderating role to organizations that economically enhance individual skills required for accessing and aligning with intrinsic motivations; guide and accompany leaders through the process of transitioning to practices that utilize the latest scientific and anecdotal insights on how to achieve the greatest productivity from people (employees, contractors, stakeholders); conduct seminars, workshops and training programs for companies and organizations on the benefits and implementation of a human-centered culture; create a network of professionals, including consultants, coaches and trainers, specialized in implementing human-centered behavior and learning; engage in any lawful activity that is incidental or conducive to the attainment of the above purposes; facilitate strategic change for greater diversity in Switzerland by identifying the key levers to support change and removing obstacles to change.