The company's purpose is the creation, management, and operation of online and physical stores, import-export and trade of all types of products, the development and marketing of software, any service provision in the fields of digital marketing and content creation, as well as consulting, training, and support in these areas. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.