To develop and hold a luxury experiential hotel brand and to provide technical, operational and marketing expertise to third-party owners for the development, planning and operation of their hotels, hotel complexes and residences. The company may create subsidiaries and branches as well as hold participations in all companies in Switzerland and abroad, excluding participations in non-listed Swiss real estate companies. The company may acquire, hold and dispose of properties exclusively for commercial use in Switzerland and intellectual property rights. The company may carry out all commercial, financial or other operations that are directly or indirectly related to its purpose. The company may provide direct or indirect financing, whether in the form of loans and/or any other form of financing, including in the context of cash pooling (if applicable), against remuneration or not, to third parties or to companies in which it holds direct or indirect participations, as well as to its direct or indirect shareholders and to companies in which they hold direct or indirect participations. The company may also provide any kind of security or guarantee to secure its obligations or the obligations of each of the aforementioned persons, including in the form of pledges, assignments or transfers as security, guarantees of any kind or indemnification commitments, against remuneration or not. The company may provide such financing, security or guarantees even if it is in the exclusive interest of third parties or companies in which it holds direct or indirect participations, or in the interest of its direct or indirect shareholders or companies in which they hold direct or indirect participations.
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