The company's purpose is to create advertisements, audiovisual content and cinematography; musical production, advertising management and image management for companies or individuals, in any form and on any medium. It may acquire tangible and intangible assets, buy and sell real estate, participate in other companies and manage them, create and manage branches in Switzerland and abroad. Furthermore, the company may perform all acts directly or indirectly related to its purpose, grant loans or guarantees to associates or third parties.