The purpose of the company is the import and export and wholesale trade of watches, jewelry, gold and silverware and all other related and industry-standard articles. The company can acquire, develop, manage and exploit patents, licenses, trademarks and manufacturing processes, trade in goods and products of all kinds, finance and promote any kind of business, acquire and sell real estate and conduct other business to the extent necessary or useful for achieving its purpose. The company can establish subsidiaries, branches and agencies in Switzerland and abroad and participate in undertakings of the same kind.