The company's purpose is to develop and operate internet portals, websites and online shops, as well as to provide services in the field of information technology, in particular software development. Furthermore, it provides services in the field of order brokerage and online marketing, as well as all related services. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds.