The company aims to develop and implement comprehensive marketing and sales strategies, in particular market analysis and research, strategic marketing planning, branding and positioning of a brand, campaign management, sales support, digital marketing, event and trade fair management, product launching, customer acquisition and retention, as well as the trade and distribution of products. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide securities for the liabilities of affiliated companies.