The purpose of the company is to operate an office for communication and advertising, in particular for strategy, conception, consulting and project management in the areas of branding, digital communication and classical advertising. The company may establish branches in Switzerland and abroad, participate in other companies, acquire or establish similar or related companies, acquire, sell or encumber properties, and conduct all business that is suitable to promote the main purpose of the company or is directly or indirectly related to it. It may also grant and take up loans and any other type of financing directly or indirectly to related parties or third parties.