Publishing, editing and publishing of newspapers and magazines, as well as acquisition and management of advertisements; provision of services in the fields of advertising and sales, assumption of agencies and administrations of all kinds, and import and export of goods of all kinds. The company may establish branches and subsidiaries at home and abroad, participate in other companies at home and abroad, acquire or merge with such companies, provide financing for its own account or for the account of third parties, grant guarantees and warranties for subsidiaries and third parties, acquire, encumber, manage or sell real estate and licenses at home and abroad, and acquire, exploit or sell patents, trademarks, design rights, copyrights and other industrial property rights in any form.