The company's purpose is to operate various public establishments, in particular Vietnamese specialty cafes and restaurants, import-export and trade of all types of products, sale of meals on site or to take away, as well as the provision of cooking courses. It also aims to provide all services in the fields of travel and tourism, as well as the operation of beauty and wellness institutes and nail salons. The company may also engage in any other activity having a direct or indirect connection with these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts intended to develop and expand its purpose or related thereto directly or indirectly.