The purpose of the company is the sale, manufacture and assembly of bicycles and accessories and various sports articles, as well as the execution of all business directly and indirectly related thereto. The company may take all measures and conduct business that are suitable to promote its purpose. It may establish branches, acquire or establish new businesses, or participate in similar or related companies. It is authorized to acquire and sell real estate in Switzerland and abroad. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.