Any activity in the field of communication and marketing; the investigation and development of corporate strategies; the creation and provision of websites, distribution and trading networks and online marketing services; the development and sale of corporate management systems; the organization of fairs and advertising events; the purchase, sale, import, export and general distribution of food and non-food products, in particular new and used vehicles; brokerage in trade, industry and services; all activities in the field of intellectual property, in particular the acquisition of trademarks, patents, industrial designs and models, technologies and know-how on its own account or under license; participation in trading, financial and industrial companies as well as in consortia based in Switzerland and abroad; the financing and granting of guarantees to participating companies or third parties as well as to the company's shareholders; the purchase, sale, management and administration of real estate in Switzerland and abroad. Finally, the company may carry out all commercial, industrial and financial transactions that are necessary or useful and are functionally related to the company's purpose, as well as open branches and subsidiaries in Switzerland and abroad.