Manufacturing, processing and distribution as well as trading in services and products related to digital media, photography and the internet, and all related business activities. The company also aims to provide services in the administration, storage and presentation of products from the aforementioned areas. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business activities that are directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.