The company's purpose is to trade, distribute, commerce, import and export, broker in Switzerland and abroad wines, spirits or any other products, operate domains, sales outlets, stores and restaurants. The company may, as a secondary purpose, both in Switzerland and abroad: create branches or subsidiaries, participate in other companies having a direct or indirect relationship with its purpose, acquire or found them, in general, exercise any financial, commercial or industrial activity, movable or immovable, favoring its development and directly or indirectly related to its purpose, carry out these operations for itself or on behalf of third parties, as a representative, agent, or commissioner, or have them executed on its behalf by third parties, grant loans to shareholders and third parties, grant leases, guarantee loans subscribed by shareholders or third parties, secure its loans by issuing or pledging mortgage securities or by subscribing to any other financial commitment.