The company's purpose is to trade and sell trendy items such as corrective glasses, contact lenses, sunglasses, clothing, shoes, and sports equipment, as well as provide consulting and services in this area, develop and implement marketing concepts, train sales personnel and provide personnel services, and provide and implement services in the gastronomy sector. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage and sell real estate, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.