The purpose of the company is the trade in goods of all kinds domestically and abroad, particularly with jewelry, accessories, gift and lifestyle products, within the framework of stationary and digital retail and wholesale (B2C and B2B), as well as the operation of online shops and digital sales platforms. The company can develop, manufacture, distribute, import and export its own products, hold, manage and grant trademarks, as well as acquire, hold, manage and exploit intellectual property rights. In addition, the company aims to operate, rent, set up, maintain and service vending machines of all kinds, particularly photo booths, vending machines as well as entertainment and service machines. The company can establish branches and subsidiaries domestically and abroad, participate in other companies and conduct all transactions that are directly or indirectly related to the company's purpose.